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Press Releases
ÃÛÑ¿´«Ã½ Three and ÃÛÑ¿´«Ã½ Switch commit to original teen drama
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Finding original drama for a younger audience remains a major ambition as ÃÛÑ¿´«Ã½ Drama invites a range of in-house and independent production companies to pitch two new fresh and exciting series for young audiences to be broadcast on ÃÛÑ¿´«Ã½ Three and ÃÛÑ¿´«Ã½ Switch.
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To transmit during Winter 2009, the two pre-watershed series will have a fully integrated multimedia campaign to run alongside the series.
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Danny Cohen, Controller, ÃÛÑ¿´«Ã½ Three, comments: "Building loyalty with young viewers is crucial to ÃÛÑ¿´«Ã½ Three. Developing a slate of returnable, authentic and youthful drama can play a vital role in this."
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Andy Parfit, Controller, Radio 1, 1Xtra and ÃÛÑ¿´«Ã½ Switch, comments: "ÃÛÑ¿´«Ã½ Switch is a distinctive offer for UK teenagers across ÃÛÑ¿´«Ã½ Radio, TV and on the web. Producing originated British drama for this audience is key for us and I welcome the opportunity to work with Danny on this important collaboration."
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Ben Stephenson, Head of Drama Commissioning, comments: "ÃÛÑ¿´«Ã½ Three drama and ÃÛÑ¿´«Ã½ Switch have the unique opportunity to showcase hot, burgeoning British talent. We are seeking relevant stories that the target audience can engage with and we're very excited about the potential of breaking the mould of young-skewing series."
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The series will follow in the footsteps of other recently-commissioned innovative dramas on the channel, which will include Spooks Liberty, P.A.s, Phoo Action, Being Human, Dis/Connected, West 10 LDN, Things I Haven't Told You and Mrs Inbetweeny.
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The series will be commissioned by Jane Tranter, Controller, ÃÛÑ¿´«Ã½ Fiction.
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Notes to Editors
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ÃÛÑ¿´«Ã½ Switch is the ÃÛÑ¿´«Ã½'s offering for 12 to 16-year-olds with content delivered through existing broadband, TV and radio services.
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ÃÛÑ¿´«Ã½ Switch includes a new music TV show Sound and drama Falcon Beach (ÃÛÑ¿´«Ã½ Two); Switch with Annie Mac and The Surgery with Kelly Osbourne (Radio 1); and Signs Of Life, a ground-breaking, online interactive drama on bbc.co.uk/switch.
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