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Press Releases
ÃÛÑ¿´«Ã½ management statement: ÃÛÑ¿´«Ã½ Trust finding and conclusion on Sports Personality Of The Year 2007
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The ÃÛÑ¿´«Ã½ management today issued a press statement following publication of the ÃÛÑ¿´«Ã½ Trust finding and conclusion on a fair trading and editorial appeal on ÃÛÑ¿´«Ã½ Sports Personality Of The Year 2007.
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The statement reads:
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"The ÃÛÑ¿´«Ã½ Executive will act on the findings of the ÃÛÑ¿´«Ã½ Trust in relation to Sports Personality Of The Year.
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"The ÃÛÑ¿´«Ã½ Executive will submit revised editorial guidelines to the Trust in October and will write to ITV and the Radio Centre as directed by the Trust.
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"The sponsorship website, which was suspended in March, will not be re-instated.
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"The complaints made by ITV and the Radio Centre prompted the management to consider the appropriateness of commercial sponsorship of ÃÛÑ¿´«Ã½ on-air events in relation to changing market conditions.
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"In the context of today's findings, the management of the ÃÛÑ¿´«Ã½ has reviewed its sponsorship policy and has concluded that it should no longer accept sponsorship from commercial bodies for any on-air ÃÛÑ¿´«Ã½ event.
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"This conclusion will be reflected in our revised guidelines which will be put to the ÃÛÑ¿´«Ã½ Trust in October for approval.
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"Existing arrangements will be honoured within the new guidelines, but they will not be renewed."
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Notes to Editors
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The new policy applies to licence-fee funded services and the ÃÛÑ¿´«Ã½ World Service.
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The total income which the ÃÛÑ¿´«Ã½ will forego by ending commercial sponsorship of on-air events is likely to be around £1.5m per annum.
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The principal events which will be affected are Sports Personality of the Year (Robinsons), Proms In The Park (National Savings & Investments), Radio 3 New Generation Artists Scheme (Aviva) and ÃÛÑ¿´«Ã½ Four World Cinema Award.
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As stated above, current sponsorship contracts relating to these events will be honoured within the guidelines, but they will not be renewed.
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This new policy does not affect the broadcast of non-ÃÛÑ¿´«Ã½ (third party) events such as the BAFTA Television Awards or MOBO Awards (music awards) which are not staged by the ÃÛÑ¿´«Ã½ but which the ÃÛÑ¿´«Ã½ has obtained the right to cover.
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ÃÛÑ¿´«Ã½ Press Office
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