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ÃÛÑ¿´«Ã½ Three commissions first multiplatform comedy drama
ÃÛÑ¿´«Ã½ Three has commissioned Avalon Television to make a new comedy-drama to launch later this year.
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An innovative concept, the aim is to make the programme available first through web 2.0 communities, mobile phones, and its own ÃÛÑ¿´«Ã½ website before transmitting on ÃÛÑ¿´«Ã½ Three.
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Mouth To Mouth (working title) is a cautionary tale, following the highs and lows of the three members of girl-group Cat's Eyes through individual monologues.
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Starring Ayesha Antoine (Holby City), Pippa Duffy (Kate Modern) and Anna Nighingale (Snowdon And Margaret: Inside A Royal Marriage), the multiplatform production is written by Karl Minns (Touch Me I'm Karen Taylor, T-Rexx N Flipside).
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Minns will also write all supplementary online content, which will expand the narrative beyond the broadcast show.
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ÃÛÑ¿´«Ã½ Three Controller Danny Cohen says: "ÃÛÑ¿´«Ã½ Three is committed to producing a steady stream of innovative and creative multi-platform projects.
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"The latest of these, Mouth to Mouth, is all about powerful writing and great acting talent.
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"The essentials of quality content are not going to change, whatever the platform."
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HT
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