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Press Releases
ÃÛÑ¿´«Ã½ to launch six new YouTube channels
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ÃÛÑ¿´«Ã½ Global News has extended its
relationship with YouTube, the leading online video
community, by signing an agreement to add six ÃÛÑ¿´«Ã½ video news
channels in Russian, Portuguese, Spanish, Arabic, Persian and
Urdu to its existing ÃÛÑ¿´«Ã½ World News channel.
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In what is the first multi-language deal by a major
international news broadcaster with YouTube, users will have
access to high quality, independent and impartial news clips
produced by the ÃÛÑ¿´«Ã½ World Service in six languages.
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Video news stories will run each day across the different
language Channels and each channel will be branded and
tailored to its specific audience.
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The videos will also be
fully discoverable via Google Video search.
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Jim Egan, Director of Strategy and Business Development, ÃÛÑ¿´«Ã½
Global News, says: "We are very pleased to extend our
relationship with Google through the planned launch of six new
channels, offering video news to YouTube's users in Russian,
Portuguese, Spanish, Arabic, Persian and Urdu.
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"This deal
reflects ÃÛÑ¿´«Ã½ Global News' determination to reach and engage
with audiences across the world in unique and pioneering
ways."
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Patrick Walker, YouTube's Director of Video Partnerships for
Europe, Middle East and Africa, says: "YouTube is a truly
global platform that connects millions of people from all over
the world, many of whom have a strong interest in
international news.
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"By bringing top quality news content to
the YouTube community in many languages, the ÃÛÑ¿´«Ã½ is taking an
innovative step to engage with this large and diverse
audience."
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The six new language channels are set to launch by the end of
this year.
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Notes to Editors
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About ÃÛÑ¿´«Ã½ Global News
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ÃÛÑ¿´«Ã½ Global News includes ÃÛÑ¿´«Ã½ World Service, ÃÛÑ¿´«Ã½ World News and
the ÃÛÑ¿´«Ã½'s international facing online news services, and
provides a focal point for audiences around the world.
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Together, these multimedia services attract a combined global
weekly audience of over 233 million.
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In addition, the division
covers ÃÛÑ¿´«Ã½ Monitoring and the ÃÛÑ¿´«Ã½ World Service Trust.
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ÃÛÑ¿´«Ã½
Global News' aim, under the leadership of its Director Richard
Sambrook, is to be the world's best known, most creative and
most respected voice in international news.
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ÃÛÑ¿´«Ã½ World News Press Office
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