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29 October 2014
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Indu Shekhar Sinha takes over as ÃÛÑ¿´«Ã½ World Service's India Business Development Manager


ÃÛÑ¿´«Ã½ World Service has appointed Indu Shekhar Sinha to take up the role of India Business Development Manager for one year.

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From November 2008, Indu Shekhar will manage ÃÛÑ¿´«Ã½ World Service's multimedia distribution and business development activities in India.

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Indu Shekhar replaces Vineeta Dwivedi while she is going to work for the DRM (Digital Radio Mondiale) Consortium as Project Director for one year.

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Indu Shekhar, who is currently ÃÛÑ¿´«Ã½ Hindi's Desk Editor in London, has over 13 years' experience of working with Indian and international media organisations.

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Prior to joining the ÃÛÑ¿´«Ã½ in 2001, he worked as a business journalist for Times Television and as prime-time news presenter at Zee News.

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In addition to serving various editorial roles at the ÃÛÑ¿´«Ã½, he has also worked with ÃÛÑ¿´«Ã½ Strategy which supports the ÃÛÑ¿´«Ã½'s public service activities.

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As part of the team, he contributed to paving the way forward for the ÃÛÑ¿´«Ã½ in South Asia.

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As India Business Development Manager, Indu Shekhar will be responsible for developing the distribution of ÃÛÑ¿´«Ã½ World Service output in India across a range of platforms including FM,Ìýbroadband, DTH channel distribution system,Ìýmobile phones, satellite radio and TV.

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Head of Asia Business Development, ÃÛÑ¿´«Ã½ World Service, Neil Curry, comments: "I am delighted with the appointment. Indu Shekhar brings a wealth of experience of the Indian media market as well as strong editorial values.

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"His energy, enthusiasm and strategic thinking will be a great asset in driving our business interests in this most exciting of markets." Ìý

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Notes to Editors

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ÃÛÑ¿´«Ã½ World Service is an international multimedia broadcaster delivering programmes and services in 32 languages, and tailored for various regions, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for the Caribbean, French for Africa , Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek and Vietnamese.

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It uses multiple platforms to reach 182 million listeners globally, including shortwave, AM, FM, digital satellite and cable channels.Ìý

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It has around 2,000 partner radio stations which take ÃÛÑ¿´«Ã½ content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices.Ìý

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Its news sites include audio and video content and offer opportunities to join the global debate. The number of weekly unique users of the ÃÛÑ¿´«Ã½ World Service websites combined with the international news site in English averaged 13.2 million in March 2008.

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For more information, visit bbcworldservice.com.Ìý

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To find out more about the ÃÛÑ¿´«Ã½'s English language offer and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.

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Digital Radio Mondiale (DRM) is the digital broadcasting system for the broadcasting bands below 30MHz (long, medium and short wave).

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It has been endorsed by the ITU, and is standardised as ETSI ES 201 980.

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While DRM currently covers the broadcasting bands below 30ÌýMHz, the DRM consortium is extending the system to the broadcasting bands up to 120 MHz.

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This system extension has the internal project name DRM+. DRM has near-FM sound quality plus the ease of use that comes from digital transmissions, combined with long range and low power consumption.

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Further information on DRM is available from drm.org.

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ÃÛÑ¿´«Ã½ World Service Press Office

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Category: World Service
Date: 04.11.2008
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