أغر؟´«أ½

The أغر؟´«أ½ has today published its Live +7 audience data for March 2011. The new data reveals strong performances for programmes with an educational core with RTS double winner Professor Brian Cox and new face Guy Martin proving hugely popular with أغر؟´«أ½ audiences.

The new Live +7 information measures the total audience consuming content across all platforms, including live, recordings, narrative repeats, أغر؟´«أ½ iPlayer and HD for seven days after transmission. The system makes extensive use of BARB data and collates these ratings relating to a particular programme or episode alongside أغر؟´«أ½ iPlayer stats.

Highlights* from the latest set of Live +7 figures for March show the following programmes increased their audience as follows:

The Boat That Guy Built (أغر؟´«أ½ One 09.03.11) up 92% to 7.7m
Wonders Of The Universe (أغر؟´«أ½ Two 06.03.11) up 77% to 6.4m
Junior Doctors (أغر؟´«أ½ Three 29.03.11) up 235% to 3.6m
Mrs Brown's Boys (أغر؟´«أ½ One 28.03.11) up 62% to 4.6m
Agony & Ecstasy: A Year With The National Ballet (أغر؟´«أ½ Four 22.03.11) up 172% to 1m

David Bunker, Head of Audience Research, أغر؟´«أ½ Vision said "Whether it is learning about industrial age Britain in أغر؟´«أ½ One's The Boat That Guy Built or life on the wards on أغر؟´«أ½ Three's Junior Doctors, this month, audiences seem to be finding the informative popular and the popular informative."

Notes to Editors

Further information about Live+7 can be found on this earlier release: أغر؟´«أ½ reveals significant audience increases with new Live +7 figures for January and February's television programmes.

A full table showing the top 10 programmes by channel in volume and percentage increase is available.

JP