Florida
Documentary series about the leisure and tourism industry looks at package holiday company MyTravel's attempts to rise from near bankruptcy by investing in Florida and China.
Travel industry giant MyTravel has nearly gone bust, with British record losses of over a billion pounds. But MyTravel and their larger than life Texan CEO John Bloodworth say rumours of their death are exaggerated.
Can MyTravel pull off the most unlikely resurrection since Lazarus? In Florida- home of Mickey and mass tourism, it isn鈥檛 looking good. It鈥檚 9.30 and MyTravel rep Michael hasn鈥檛 seen a single tourist. MyTravel too are turning east for salvation. In three months the first British package holidaymakers will touch down in China and remote Hainan Island. Marvel at the Buddhist theme park, wonder at the Chinese health and safety, worry about some of the menus- pigs ear anyone?
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