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4. Cash or Creativity?

Episode 4 of 4

Cash or creativity? Advertising gimmicks people use to get press coverage. Written and hosted by Steve Punt. From 1999.

The last episode in Steve Punt's series about advertising gimmicks people use to get press coverage.

Storm Thorgerson describes how the Pink Floyd inflatable pig escaped, Anna Carver explains how Gail Porter's naked image was projected onto St Stephen's tower (Big Ben), and Simon Laudon explains how the media has changed stunts and consumer cynicism.

Stuntz was produced by Sue Foster and Simon Elmes.

First broadcast on ÃÛÑ¿´«Ã½ Radio 4 in September 1999.

15 minutes

On radio

Thu 7 Aug 2025 09:30

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  • Thu 13 Sep 2007 13:15
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  • Thu 16 Oct 2008 13:45
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  • Sun 17 Jun 2018 15:45
  • Mon 18 Jun 2018 03:45
  • Thu 7 Aug 2025 09:30