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Willie Walsh

Businessman Gerry Robinson talks to Willie Walsh, the boss of British Airways, who went from delivering record profits to becoming the public face of successive crises.

Businessman Gerry Robinson finds out what makes some of the country's top financial movers and shakers tick.

He meets Willie Walsh, the boss of British Airways, a company that was once known as 'The World's Favourite Airline' and remains a national icon. Walsh, who started off as a teenage pilot, enjoyed a run of good fortune in the boardroom, turning BA around and delivering record profits.

However, disaster stuck as he became the public face of successive crises which assumed national significance, from the doomed opening of Heathrow's Terminal 5, a PR debacle which cost him his bonus, to the threat of a boycott over religious discrimination and mass environmental protests.

With the economic crisis and fluctuating fuel prices threatening the entire airline industry, the fortunes of British Airways are far from certain, as Robinson attempts to discover the psychological secrets that have helped Walsh survive his toughest time in business.

30 minutes

Last on

Tue 20 Jan 2009 01:30

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Role Contributor
Presenter Gerry Robinson

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