Main content
Sorry, this episode is not currently available

Why I Fired Them

Episode 13 of 14

Lord Sugar looks back on the unsuccessful candidates in the 2010 series, and reveals how he decided who would be fired in the boardroom each week.

Lord Sugar looks back on the unsuccessful candidates in the 2010 series. From making sausages and selling clothes to creating a character for a brand new cleaning product, this year's budding businessmen and women have been tested to destruction. Reliving their worst decisions, Lord Sugar reveals how, each week, he decided who would hear his famous phrase: "You're fired".

1 hour

Credits

Role Contributor
Participant Lord Sugar
Participant Nick Hewer
Participant Karren Brady

Broadcasts

Apply to be on the show

Apply to be on the show

Got what it takes to impress Britain's toughest backer? The process starts here.

Meet the Candidates 2025

Meet the Candidates 2025

Learn all about the new candidates competing for Lord Sugar's investment and mentorship.