蜜芽传媒

In preparation for the London Olympics, athletes are completing their final preparations - and that means fine tuning the mind as well as the body. In elite sport the title 'head coach' increasingly refers to the specialist hired to get inside the athlete's head to instil a winning mentality. Stephen Sackur talks to the psychiatrist Dr Steve Peters - a consultant to the British Olympic cycling team and a highly prized adviser to a host of other famous sporting names. Is winning really all in the mind?