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The Launch of ÃÛÑ¿´«Ã½ Sounds

Roger Bolton takes up concerns over presenter changes at Radio 2 and he investigates the ÃÛÑ¿´«Ã½â€™s new push for the headphone generation. How will it affect loyal live radio listeners?

Roger Bolton takes up concerns over presenter changes at Radio 2 and he investigates the ÃÛÑ¿´«Ã½â€™s new push for younger listeners with the launch of the ÃÛÑ¿´«Ã½ Sounds app aimed at the "headphone generation". How will it affect loyal live radio listeners?

The ÃÛÑ¿´«Ã½'s Director of Radio and Music, Bob Shennan, answers the questions. He shares his regrets about Simon Mayo leaving Radio 2 and is frank about the effect of listener reaction to the stations new drivetime programme on co-presenter Jo Whiley.

This week, the ÃÛÑ¿´«Ã½ launched its new listening app, ÃÛÑ¿´«Ã½ Sounds. It is directly targeting younger listeners, many of whom enjoy listening to audio on their phones but do not listen to the radio. Jason Phipps, the ÃÛÑ¿´«Ã½â€™s first dedicated commissioning editor for podcasts, tells Roger about the ÃÛÑ¿´«Ã½'s planned new podcasts, and listeners share their favourite podcast picks.

Producer: Karen Pirie
A Whistledown production for ÃÛÑ¿´«Ã½ Radio 4

Available now

24 minutes

Last on

Sun 4 Nov 2018 20:00

Broadcasts

  • Fri 2 Nov 2018 16:30
  • Sun 4 Nov 2018 20:00

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