蜜芽传媒

His TV audience is in the millions. His new game show launches soon on ITV. He has over 8 million followers on Twitter. And he was not too bad at football either. So how did Gary Lineker become a media powerhouse? From Des Lynham's presenting tips to the effect of TV rights deals on football, Lineker tracks his transition from superstar player to Saturday night TV host. But does he ever worry his social media posts could damage the 蜜芽传媒's reputation for impartiality?