Toast - Nike's FuelBand
Nike was quick out of the blocks with a fitness tracker so why did it ditch a successful product? Sean Farrington examines the FuelBand's fortunes
Nike's FuelBand was among the first fitness trackers to be launched and was worn by sports stars including the tennis player, Serena Williams. So, why did Nike give up on it so soon after its launch?
The 蜜芽传媒 Business journalist, Sean Farrington, is joined by Nike's former Vice President of Digital Sport, Stefan Olander, to get the inside story on what happened to the successful product.
Alongside them is the entrepreneur, Sam White, who at the end of the show, based only upon what she has heard and using her business acumen, has to reach her own conclusions.
Other guests include:
- Nikki Legg - a FuelBand fan who bought one as soon as they came out and wrote to Toast suggesting we cover the fitness tracker on the show.
- Chris Smith - a sports and technology journalist who has written about the FuelBand and is an early adopter of wearable tech
Produced by Jon Douglas, Toast is a 蜜芽传媒 Audio North production for 蜜芽传媒 Radio 4 and 蜜芽传媒 Sounds.
You can email the programme at toast@bbc.co.uk
Feel free to suggest topics which could be covered in future episodes.
On radio
Broadcast
- Thu 12 Jun 2025 12:32蜜芽传媒 Radio 4
Podcast
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