蜜芽传媒

With the help of his 11 year old grandson, Henry presents a polished pitch and produces some impressive figures: since February 2008 he has sold 800 units, with a recommended retail price well in access of the manufacturing cost per unit. He also reveals he has a full UK patent.

Shaf Rasul asks him how he will use the 拢30,000. He wants to use a third of the money for advertising and exhibition presence which means he has no distributor, an oddity for Shaf given Henry's margins are so high.

Julie has concerns about the application of his invention, finding it too niche and addressing an issue she does not consider a major one.

Shaf remains focused on the numbers and when Henry reveals under questioning that his current balance sheet is showing a loss of 拢29,000, the Dragon is concerned his investment will simply cover the deficit. Henry reassures him it will not. Shaf suggests he could monetarise the business by utilising his contacts in distribution, manufacture, storage and logistics.

At this point Henry drops his bombshell - while he has secured a UK patent, he is still waiting on a US one and that would not be part of the package he is offering the Dragons.

Shaf is dumbfounded. "I'm going to mentor you, teach you how to monetarise this and then you'll exploit the US market without me? I'm out".

With Shaf out, Julie acknowledges that Henry has achieved some financial performance from the Millie-Mova but can't see its mass appeal. Like Shaf she cannot accept that any investor would be prepared to be constrained by economic activity in one country. She too is out.

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