
Manchester Ship Canal - ÃÛÑ¿´«Ã½ R&D
In many respects, the ÃÛÑ¿´«Ã½ leads the world in the developing new and innovative ways for audiences to engage with content - be it on TV, radio or online.
The aim of this film is to reveal the work of the ÃÛÑ¿´«Ã½ R&D team behind the media ideas of the future. The ÃÛÑ¿´«Ã½ R&D Department is the core of the corporation's effort to be at the cutting edge of media technology, and drives the exploration of exciting new tools for the production and distribution of programming.
They are also required to anticipate the future needs of the audience, for example in the areas of interfaces or content navigation, and are constantly looking to find ever more inventive ways of improving on existing services.
Much of the department's work involves developing complex technology that is masked by its deceptive ease of use.
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