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August 2012 - London 2012 - The Digital Olympics

The ÃÛÑ¿´«Ã½ delivered its most successful online event ever, which attracted a record-breaking 55m global browsers to ÃÛÑ¿´«Ã½ Sport online. It marked London 2012 as the first truly digital Games. This mirrored the ÃÛÑ¿´«Ã½â€™s record Olympic TV reach, with over 51.9m viewers in the UK.

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