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How do you get festivals to take a risk with an urban act?

Festival promoter Geoff Ellis answers a question from the audience at the ÃÛÑ¿´«Ã½ Introducing Musicians' Masterclass 2013.

He was taking part in a discussion chaired by ÃÛÑ¿´«Ã½ Radio 1's Huw Stephens.

Duration:

3 minutes

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