Royal Hotel, Scarborough: Keeping The Tourist Trade Going After German Attacks
Anger over rumours of town’s attractions closed during the war
Scarborough’s watchword became “carry on” according to war-time brochures and advertisements, following rumours from “idle” and “malicious gossipers” trying to “injure Scarborough” by saying it wasn’t open for business after the bombardment of December 1914.
“Foolish” and “groundless” was how Scarborough’s Mayor and Town Clerk described “mischievous rumours” that Scarborough’s attractions were closed due to the outbreak of war and the bombardment of the city. They placed advertisements in local and national newspapers, and a pamphlet was published conveying a similar message. It detailed the entertainments and accommodation available in the town, referencing locations such as the Spa, the Grand Floral Hall and the boating on Peasholm Park.
The war started at the height of the tourist season close to the August Bank holiday, and acts performing in some of the town’s venues incorporated war time songs to mirror the patriotic mood of the time.
After the bombardment in December 1914, memorabilia, such as ceramic gifts, mounted pieces of shrapnel and black and white postcards depicting the bombardment were also for sale. Later, the town received money from a special fund to help distressed towns. However, by 1917, there is evidence that the tourism industry in Scarborough was reviving.
Location: Royal Hotel Scarborough, St Nicholas Street, Scarborough, North Yorkshire YO11 2HE
Image of a postcard illustrating the damage to Royal Hotel Scarborough following German Zeppelin raids
Photograph courtesy of Scarborough Museums Trust
Presented by ѿý Reporter, Jonathan Cowap
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