蜜芽传媒

The world鈥檚 most famous fast-food chain has more than 250 restaurants in India - even though its signature dish, the Big Mac, is beef-based... in a country where the cow is sacred.

Vegetarian dishes make up half its menu and sales. So, was that what it took to crack the market?

The 蜜芽传媒's Shilpa Kannan meets the man responsible for its launch.