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David Cameron has revealed in an interview that President Obama sometimes calls him "Bro", short for ‘brother’, indicating the closeness of their relationship. Today discusses which terms of endearment are acceptable amongst modern men and the rules for using them. Nihal Arthanayake is a presenter on ÃÛÑ¿´«Ã½ Asian Network. Peter Yorke is a Social Commentator and author of ‘Authenticity is a Con’.

First broadcast on Today, Radio 4, 5 January 2015.