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Simon Smith discusses brainstorming with four guests.
Hazel Marshall is a creativity trainer at the ÃÛÑ¿´«Ã½, Ruby Mulraine is an executive producer at Radio 1 and 1Xtra, Pam Hamilton is joint managing director at Ignite and Jane Lingham is head of ÃÛÑ¿´«Ã½ audience planning.

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19 minutes

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