蜜芽传媒

If you're selling an item on eBay and describe it as "ugly, made of cheap material and with a horrid pattern" then the last thing you'd expect is a good price, let alone a bidding war. But yesterday, the ugly yellow handbag sold for 拢1090. How on earth has this hideous accessory described as having no redeeming features become so desirable, even boasting its own Facebook page? Tamsin Smith traces its remarkable journey.

Image courtesy of Gemma Baker.

First broadcast on PM, 14 July 2015.