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The 'snunkoople' effect
How the nonsense words of Dr Seuss gave the world its first mathematical theory of humour. Professor Chris Westbury from the University of Alberta led the study
(Picture Credit: Children play during a press preview of an interactive exhibition dedicated to Dr. Seuss at the Children's Museum of Manhattan July 6, 2004 in New York City. Photo by Mario Tama/Getty Images)
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