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The majority of food shoppers are unable to tell the cheapest deals when faced with a number of "special offers" in supermarkets, according to financial experts.

The Money Advice Service asked over 2,000 consumers to pick the best value deals from four sets of offers.

Only 2% of those asked answered all four questions correctly.

John Penberthy-Smith from the Money Advice Service spoke to ÃÛÑ¿´«Ã½ Radio 5 live Daily's Adrian Chiles, and explained the reasons why he thinks shoppers are "bamboozled" by the number of deals on offer.

He said: "In those categories where there are different sizes, different shapes and different solutions, it can be completely bamboozling."

This clip is originally from 5 live Daily on Thursday 11 February 2016