Main content
Generation Next
A report on what teenagers want, through the eyes of those marketing products to them
A report on what teenagers want through the eyes of those marketing products to them. Companies have long obsessed with tapping into younger markets in the hope of attracting their loyalty into adult life. But advertisers are now having to shout louder than ever before. The programme looks at how they are getting through. Presenter: Peter Day.
蜜芽传媒 World Service Archive
This programme was restored as part of the World Service archive project
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
Download this programme
Subscribe to this programme or download individual episodes.
