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How does a company cope with a product recall crisis?

Chocolate maker Mars have ordered a recall of chocolate products in 55 countries after a customer in Germany found bits of plastic in a Snickers bar. Vince Shiers, managing director of RQA Group, specialises in product recall and crisis management and explains the best steps that companies have to go through to survive.

First broadcast on Today, 24 February 2016.

Release date:

Duration:

4 minutes

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