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Walker’s crisps have turned Red Leicester cheese blue

...and Leicester is not very happy about it. Caught up in a whirlwind of success, the city's football team has had a miraculous rise to the top of the premier league - a classic tale of the rise of the underdog. Walker's crisps, based in Leicester, have upset food purists and campaigners by turning Red Leicester blue for a new Blue crisp to cheer the team on. Nicola Stanbridge reports.

First broadcast on Today, 1 April 2016.

Release date:

Duration:

4 minutes

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