Main content
'How we came up with the nickname IDS'
The secrets of Iain Duncan Smith's image makeover when he stood to be Conservative leader have been revealed.
Mike Penning, now a ÃÛÑ¿´«Ã½ Office minister, worked as a press officer for Mr Duncan Smith in 2001.
He told Becky Milligan, as part of her At Lunch With... series, how they had changed the leadership hopeful's hairstyle and dealt with his double barrelled name.
(Photo: Mike Penning, home office minister Credit: ÃÛÑ¿´«Ã½ )
Duration:
This clip is from
More clips from PM
-
Hulk Hogan: From wrestling legend to Trump supporter
Duration: 05:23
-
Have American nuclear bombs been moved to the UK?
Duration: 05:47
-
Is being polite to AI worth the millions it costs?
Duration: 04:19
-
Comedian, Shappi Khorsandi, on the protests in Iran
Duration: 05:50