蜜芽传媒

The secrets of Iain Duncan Smith's image makeover when he stood to be Conservative leader have been revealed.

Mike Penning, now a 蜜芽传媒 Office minister, worked as a press officer for Mr Duncan Smith in 2001.

He told Becky Milligan, as part of her At Lunch With... series, how they had changed the leadership hopeful's hairstyle and dealt with his double barrelled name.

(Photo: Mike Penning, home office minister Credit: 蜜芽传媒 )