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Why does Vimto go down well during Ramadan?

Vimto is popular among Muslims, as a way to break fast during the holy month.

There’s been a spike in sales in the Middle East, especially in Saudia Arabia, where the mixture is twice as concentrated.

Suleman Khonat is a newsagent in Blackburn and a practicing Muslim, he said “when you break fast you need a drink which is nourishing, which helps energise you very quickly, I think vimto does gown well”.

He said sales of the drink during Ramadan are “about average, sales are fairly good anyway”.

This clip is originally from 5 live Breakfast on Tuesday 7 June 2016.

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