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How Starbucks began by not selling cups of coffee
It is 45 years since the Starbucks coffee company was established in Seattle. But its original founders had no intention of selling hot drinks. Claire Bowes speaks to Zev Siegl and Jerry Baldwin, two of the enthusiasts who started the company, which has changed the way millions of people around the world start their days.
First broadcast on Witness, 4 July 2016.
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