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CÃÛÑ¿´«Ã½: The challenges of making children’s TV

How is CÃÛÑ¿´«Ã½ keeping up with the changing needs of younger audiences?

ÃÛÑ¿´«Ã½ Academy director Joe Godwin sat down with CÃÛÑ¿´«Ã½ controller Cheryl Taylor and presenters Sam & Mark to discuss children’s TV and its impact on young children.

"We’ve all got to learn from a children’s audience before we all lose our audiences. What a nine-year-old is doing now is what a 25-year-old will be doing in 16 years," says Joe.

Younger audiences are increasingly turning away from TV in favour of on-demand and portable viewing. The panel talk about how to reach them and the challenges of making children’s TV.

Hear from Sam & Mark who both began their careers on reality talent show Pop Idol, went on to present Top of the Pops on CÃÛÑ¿´«Ã½ and now boast a 13-year career presenting children’s TV primarily Copycats.

In this podcast you’ll find out:

What being controller of a TV channel involves
How CÃÛÑ¿´«Ã½ is meeting young people’s needs
How Sam & Mark got started as TV presenters
How CÃÛÑ¿´«Ã½ fits into the new ÃÛÑ¿´«Ã½ strand 'Educate'

Available now

19 minutes

Visit the ÃÛÑ¿´«Ã½ Academy website

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