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Could PM trademark 'previously'?

Specsavers has successfully trademarked the word "should've".

A listener emailed to ask us: "Are you going to trademark the word 'previously'?"

This is a reference to 'Previously on PM' when the we reflect on the week with our listeners' comments.

Eddie Mair asked trademark lawyer Tania Clark, "What would we have to do to trademark it?"

(Image: Previously slide credit: ÃÛÑ¿´«Ã½)

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2 minutes

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