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What happened with Bake Off?
Steve Hewlett speaks to Bal Samra, the ÃÛÑ¿´«Ã½ Commercial Director who was involved in the Bake Off negotiations. The ÃÛÑ¿´«Ã½ is about to put other much-loved ÃÛÑ¿´«Ã½ programmes like Holby City out to competitive tender. Steve asks Bal Samra how the ÃÛÑ¿´«Ã½ lost Bake Off and whether Channel 4 has bought a very expensive big tent.
First broadcast on The Media Show, 21 September 2016.
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