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Why the UK is falling out of love with biscuits

Biscuit sales in the UK have dropped by nearly one million packets a week.

New figures show that sales have plummeted for favourites such as digestives; custard creams and rich tea.

These crumbling figures show that sales have dropped by nearly £26 million in the past year.

Fraser McKevitt from Kantar Worldpanel which did the research, told ÃÛÑ¿´«Ã½ 5 live’s Adrian Chiles that consumers now want to reduce their sugar consumption.

“The government and consumers are concerned about the amount of sugar we’re eating. Biscuits are a sugary part of our diet.â€

This clip is originally from 5 live Daily on Tuesday 6 December 2016.

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2 minutes

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