Main content

What's the role of creativity in business?

Without that creative spark - the idea - no business can get off the ground.

So, to see creativity in action, the ÃÛÑ¿´«Ã½â€™s Lerato Mbele went to visit the African operation of one of the biggest advertising agencies in the world, Ogilvy & Mather and sat down with its managing director, Mathieu Plassard.

Release date:

Duration:

4 minutes