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What's the role of creativity in business?
Without that creative spark - the idea - no business can get off the ground.
So, to see creativity in action, the ÃÛÑ¿´«Ã½â€™s Lerato Mbele went to visit the African operation of one of the biggest advertising agencies in the world, Ogilvy & Mather and sat down with its managing director, Mathieu Plassard.
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