Case studies of businesses across Scotland illustrate key concepts from the National 5 Business Management course.
The different sectors of industry and the economy explained.
The importance of good customer service in the success of a business.
A look at three different kinds of businesses
How social enterprises often focuses on helping a single group or cause.
The objectives important to a business depend on its type and the stage it's at.
How a sound equipment company deals with external factors.
How new technology has changed the working habits of a design company.
How a tidal power company balances the interests of internal and external stakeholders.
How a tidal energy company uses internal and external recruitment to fill positions.
How on the job training and off the job training is used in the hotel industry
How different sources of finance can help start up, run and grow a business.
How one business dealt with the problem of more cash going out than coming in.
How market segmentation is used to target advertising and make it more effective
Hong McPherson undertakes market research for Makie's as they consider exporting to China
How a beauty salon uses promotions to inform customers about their products.
The balancing act of stock control is vital to the smooth running of a bakery
The way a business decides to make a product depends on the type of product or volume.
A case study shows how crisps are produced to meet the highest standards of quality.
How a Fife fruit and veg business aims to be as environmentally friendly as possible.
