蜜芽传媒

In 1987, Nike's fortunes were on the slide. Overtaken by rival sports companies in market share, profits nosediving - the brand even found themselves being sued by The Beatles. Yet by the end of the decade, three little words had utterly altered their fortunes: a slogan that ditched the hi-tech athletic geekery of their previous campaigns and sold a feeling, a lifestyle, a philosophy. Just Do It. Rory Sutherland and Nike insiders Scott Bedbury and Liz Dolan tell the turbulent story of the early Just Do It campaign.

First broadcast on Marketing: Hacking the Unconscious, 8 May 2017.