Case studies of businesses from across Scotland illustrate key concepts from the National 4 Business course.
Two brothers running a car dealership explain how they share the responsibilities
How a beauty salon uses promotions to inform customers about their products.
How different sources of finance can help start up, run and grow a business.
How market segmentation is used to target advertising and make it more effective
How a tidal power company balances the interests of internal and external stakeholders.
How new technology has changed the working habits of a design company.
How one business dealt with the problem of more cash going out than coming in.
How a sound equipment company deals with external factors.
A case study shows how crisps are produced to meet the highest standards of quality.
The importance of good customer service in the success of a business.
A young entrepreneur explains how he set up and grew his own jam making business.
