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Make-up for men is the next big thing

Almost half of young men treat themselves to some sort of beauty products, according to the market research team at Mintel. That’s up 15% on last year. The UK boss of the beauty giant L'Oréal says that demand for make-up among men is growing fast. He reckons male-targeted counters in department stores could be a reality in five to seven years. Early in summer 2017 the online retailer ASOS launched its first ever male-targeted make-up range. Charlotte Libby is the Cosmetics and Fragrance Analyst from Mintel. She talks to Peter White about the current trends.

First broadcast on You & Yours, 8 December 2017.

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Duration:

3 minutes

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