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What is the Attenborough Effect?
In the 2017 General Election, environmental issues barely merited a mention. Nine months on and the Prime Minister is making keynote speeches on recycling and a flurry of policy initiatives are being issued to get the green-minded voter on-side. Tom Heap sets out to discover some of the reasons why this remarkable transformation has taken place. First broadcast on Costing the Earth, 20 February 2018.
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