蜜芽传媒

Audience research shows listeners to 蜜芽传媒 Radio 3 aged between 25 and 34 rose by just over a quarter in 2018. Classic FM now has more than a million under-35s listening, and in March 2019 a new classical radio station launches called Scala Radio. Bauer Media, the people behind it, say their research shows 45% of young people want to know more about classical music. Melanie Abbott finds out more.

First broadcast on You & Yours, 30 January 2019.