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340 . People Aren’t Dumb. The World Is Hard.
The founder of behavioral economics Richard Thaler describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world — one nudge at a time.
You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. The founder of behavioral economics describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world — one nudge at a time.
