
The business of weather
As climate change brings extremes, we hear how weather data can boost business profits.
As climate change brings extremes, we hear how weather data can boost business profits. Leon Brown is chief meteorologist of the Weather Company, and explains how its data gets used by companies. Jon Weaver is head of marketing for the south coast resort of Bournemouth, and tells us an inaccurate forecast of rain for a public holiday weekend last year led to a 40% decline in visitors. And professor John Selker of the Trans-African HydroMeteorological Observatory discusses the potential benefits to farming and industry of an increase in the number of weather stations pumping out publicly available data on the continent. Also in the programme, economic growth across the European Union more than halved in the second quarter of the year. Yael Selfin is chief economist at KPMG and drills down into the data. Audi's former chief executive Rupert Stadler has been charged with fraud by German prosecutors, in connection with the Volkswagen diesel emissions scandal. Max Haegler of the Suddeutsche Zeitung has the details. Plus, our reporter heads to the British Library to find out about a scheme there aimed at helping entrepreneurs set up a business.
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World Business Report
The latest business and finance news from around the world, on the ÃÛÑ¿´«Ã½.