蜜芽传媒

Makeup artist Sasha Pallari has successfully fronted a campaign to have social media filters banned in advertisement posts.

The Advertising Standards Authority has ruled filters should not be applied to social media adverts if they exaggerate the effect of the product in response to Sasha鈥檚 #filterdrop campaign.

Speaking to 5 Live鈥檚 Adrian Chiles, Sasha said the aim of the campaign was to help stop people seeing 鈥減erfect, flawless, filtered skin鈥� in social media advertising posts and thinking their own skin is 鈥渘ever going to be good enough.鈥�

This clip is originally from Adrian Chiles on Thursday 4 February 2021.