蜜芽传媒

Money saving expert Martin Lewis explained the reason why firms use free trials and it isn鈥檛 because they want you to forget to cancel.

"We tend to feel the loss of a service much more than the joy of its gain in the first place,鈥� he said.

Talking to 5 Live's Nihal Arthanayake, Martin explained there's a deeper psychological reason why free trials keep subscriptions going past the initial free month.

"They go in with a view to cancelling it when the trial ends but that at point they鈥檝e already become accustomed to it and now getting rid of it is a loss and we as human beings don鈥檛 like loss,鈥� he said.

Martin's advice for overcoming this feeling of loss is to be 鈥渃linical鈥�.

鈥淜nowing what you know now, ask yourself, 鈥業f I didn鈥檛 have this, would I pay for it?鈥� and if the answer to that is no then be clinical and ditch it,鈥� he said.