蜜芽传媒

Ben & Jerry's has said it will end the sale of its ice cream in the Palestinian territories of the West Bank and East Jerusalem.

The company said it was "inconsistent with our values for Ben & Jerry's ice cream to be sold in the Occupied Palestinian Territory (OPT)".

The ice cream company has faced years of pressure from activists to stop its operations there.

Israeli Prime Minister Naftali Bennett slammed the decision, saying that Ben & Jerry's was "morally wrong" and anti-Semitic.

Dr. Sara Yael Hirschhorn is Visiting Assistant Professor in Israel Studies at Northwestern University, Illinois.

"I don't think banning chunky monkey ice cream is going to resolve the Israel-Palestine conflict so do you have to wonder does it have any more effect other than a symbolic action that people can rally around on social media. I don't think a South African style boycott is on the cards for Israel."

(Photo: A hand holds a tub of Ben and Jerry's ice cream. Credit: Getty Images)