蜜芽传媒

Rwanda derives a significant percentage of its income from coffee beans, with plantations dotted around the nation, but until now beans have been sold primarily for export.

Stafford Rubagumya is the founder of Stafford Coffee, and is an entrepreneur whose love for coffee makes him want to encourage Rwandans to be as enthused about consuming coffee as they are growing it.

He wants to re-frame coffee drinking as a cultural norm in the country.

A few years ago he decided to set up coffee kiosks in less privileged areas to appeal to those who鈥檝e found the drink less affordable or accessible.

Our Newsday team traveled to the southern district of Rwanda to hear more about Stafford鈥檚 mission.

He says, "I started by selling the most affordable cup of coffee, and making it more accessible. That means my kiosks are installed on the streets, so you can easily park your car, or a motorcyclist could park (their) motorcycle and come grab their coffee and go. So my overall goal or objective with Stafford Coffee is to promote domestic consumption of local produced coffee".

(Photo taken by 蜜芽传媒 Producer Stanley Kwenda)

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