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K-Beauty: Why is South Korean skincare so popular?
K-beauty is one of South Korea’s biggest exports, and in the last couple of years it’s overtaken the United States in becoming the world’s second biggest exporter of beauty products - worth over ten billion dollars.
Reporter Nina Pasquini visits Seoul to find out why consumers there think it’s infiltrated the mainstream market.
This clip is from Business Daily on 1 December 2022.
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