Main content
Meet The Candidates with Matt Edmondson
Take an exclusive first look at this year's candidates. Matt Edmondson is back to give Lord Sugar鈥檚 potential business partners a grilling in his hilarious alternative interviews.
Apply to be on the show
Got what it takes to impress Britain's toughest backer? The process starts here.
Meet the Candidates 2025
Learn all about the new candidates competing for Lord Sugar's investment and mentorship.
